Category: Email Marketing

Email marketing is the most cost-effective online marketing medium available, but a lack of expertise has prevented many SME’s from taking advantage. To rectify this we have launched a new online system which makes the design and delivery of professional newsletters as simple as typing an ordinary email message.

To mark the launch we are running a number of free email marketing seminars within the Lincolnshire and Yorkshire regions. These events are being run at various venues during mornings from 10am – 12pm and afternoons from 2pm – 4pm. The seminars include an introduction to email marketing strategy along with an overview of all the methods currently being employed to deliver email newsletters. You will get the opportunity to try our own online system first hand and both compile and send a trial newsletter during the seminar. You will also be able to download and open the email, then using our detailed online reporting metrics you will track when it was read in real time and even which website links were clicked! This is invaluable data and we will show you how to use it to radically increase your email marketing success.  

These seminars are free and currently open to all businesses within the Lincolnshire & Yorkshire regions. There is a small adminstration cost should you subsequently choose to use our online email marketing system, but this is entirely optional. We will be running seminars in others regions shortly, please check back for updates or better still click the button at the top of the blog to subscribe to our RSS feed.

For more information about these free email marketing seminars please email info@pbatraining.co.uk or call us free on 0800 2922842.

Starting in June, we are launching free Email Marketing Courses in Lincolnshire including Boston, Horncastle, Grimsby, Lincoln, Scunthorpe & Sleaford. These half-day courses will teach you how to generate more business using the latest ethical, permission-based email marketing methods. Email marketing is by far the most cost effective method of driving new customers to your door and doesn’t require a high degree of technical knowledge to achieve great results. Using our own online email marketing system you will learn how to:

• Quickly & ethically build a large opt-in email database.
• Write subject lines which get your emailshots opened.
• Produce professional emailshots & newsletters that really sell.
• Use metrics to track who has opened your emailshot and what they did with it.
• Manage your subscriptions & unsubscribes online automatically.

As with all our training, we deliver this free email marketing course at your own offices. There are no set up fees incurred in using our online system, all you pay is £10 for each campaign plus 1p per email. Typically an emailshot of 3,000 will cost you just £40 – far cheaper than other forms of advertising.

For more information about our free email marketing course and online system you can call us free on 0800 2922842 or email info@pbatraining.co.uk.